Testimonials are a great way to build consumer confidence in your product. Effective product marketing that leads to sales can be achieved if you can find a few willing individuals who are genuinely satisfied with your product and are willing to share what they feel about it. Testimonials can range from short blurbs (a sentence or two, or a paragraph) to letter-length endorsements. Short blurbs would work perfectly interwoven with autoresponder messages for a dramatic effect, while longer testimonials are what you would want to have enough of on your website.
So how can you get testimonials for your product?
Once you start selling your product, you will likely receive unsolicited notes from buyers who are pleased with their purchases. But at the outset of your campaign, before you have actually began selling anything, there are several ways to get testimonials.
Friends and family. Ask friends and family to review your product and write a few sentences describing what they like about it and why they would recommend it to others. Sure, this might seem like going too much for the obvious, but it isn’t necessary that people know you have blood relations with the people writing your testimonials; and if they actually do like the product, then it’s not cheating.
Co-workers, business acquaintances, experts and specialists. If you work or used to work in a field that is quite close to the topic where you are needing a testimonial for, then the people you have worked with (or used to work with) could create a pithy piece of pablum to serve as testimonial. Networking and the Internet will be the best route to go if you don’t work in a field related to the product you need a testimonial for, as denizens of related forums and groups might be willing to accept a free sample of your product in exchange for a review. You should not encounter any shortage of would-be reviewers more than happy to accept a free product in exchange for a review.
Other affiliate members and resellers. Think all people trying to sell the same product as you are bitter enemies? Not a chance, buddy! Take a look at the market today and you will be surprised at how much market share is available for the underdogs of the industry, and you too will be surprised at how willing Internet marketers transacting with affiliate and reseller programs are to help other entrepreneurs. But then again, if you want to be treated fairly, YOU should also be treating them fairly. Their familiarity with the product will guide them in giving you a killer testimonial — just remember to treat ‘em with respect so you can get the same!
QUICK FOOTNOTE. We would advise everybody to ensure they have gotten the go-ahead from the person who wrote the testimonial to use their name, image, likeness and words in your promotional campaigns. Get it in writing or by e-mail, even from friends and family. Or should we say, you SHOULD get corroboration from friends and family, because there is always a chance some contretemps would lead to them reneging on their offer of assistance. If you get permission via e-mail, simply end your disclaimer message (I hereby give your name permission to use my name and remarks for marketing purposed, signed X) with a line that states: Typing my initials here constitutes my official signature___. You can simply ask them to reply with their full name and initials (of course John Smith was just an example) and hit the send button. This would usually be a viable arrangement.
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