The process of planning and executing the conception, pricing, promotion and distribution of ideas or goods and services is called marketing and this will ultimately satisfy a customer demand.
Consciously or unconsciously, every one of us does render some service or another, maybe an idea even. If that’s the case, then why is there such a high percentage of products on the market that just don’t survive? The truth is, there are plenty of cases where the problem lies not in the idea or service itself, but in the cultivation thereof.
Lets try and analyse where most businesses go wrong.
What most small businesses don’t have is a marketing plan. The reason why successful businesses thrive is because every single person in the organization is aware of where the business is going. What this means is that the business is a result of one man’s vision and the company as a whole is dedicated to see that vision through with the help of every employee.
A Marketing plan helps to achieve this kind of focus and when used effectively, it will ensure that the business is able to adapt to todays dynamic business environment and changing customer needs.
Confusing sales with marketing is what they tend to do. Sales is a direct by product of effective marketing and this is an important fact to remember. Sales has an objective and that is to increase the revenue that is generated by the company by distributing services and products and none of which would be possible if the consumer of that product had no information on which to base their purchase. Although it is important not to confuse the two, Sales and Marketing together with PR tend to work hand-in-hand and removing any one of these from the chain could result in failure.
Marketing is not something we need since we are a small company. Keep in mind that a business does not need to have a marketing process because of that exact same reason. Lets be honest, no business owner wants to remain the same size forever and to just keep breaking even. If you want to change that, then the only way is to be proactive, know what the market is, where its going and where you fit in.
Marketing gurus say that Marketing is an art, not a science. It would take us forever to argue this point. Learning how to market is one thing while learning how to draw is another. When it comes to marketing, it’s not just a talent that only those born with can exploit, it is a process, a method, a way of succeeding that you can start learning right now.
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