Keeping Your Business Cards Is What You Want Your Customers To Do

Every business person values their business card — it is more than just a silly piece of cardboard. It represents their image and years of effort, hard work and dreams. However, for other people, a business card is the epitome of hokey self-serving advertising that doesn’t even deserve to be filed. And if they file it, it would likely not distinguish itself from the plethora of other business cards that may pass through their hands at any given time, any given place. It would behoove you as a business person to make sure that other people have a use for your business card or actually get to keep it in their possession.

In most cases, thinking of why people keep business cards is essential to understanding the need discussed above. Understanding this concept can affect the design and effectiveness of your card. There are some reasons why people even keep business cards. One primary reason would be as a means of communicating with a certain resource point. Supposing you’re a sports memorabilia aficionado who runs such a business; one day you meet a person who sells vintage hardwood classic jerseys. You will probably keep their business card to contact them whenever you need equipments. Or maybe you would want to keep the cards to contact business colleagues. Every now and then you may need to schedule a power lunch with a few colleagues or other industry power brokers. If you have their business cards, you can ensure everybody shows up to that power lunch, thus ensuring the meeting’s success.

Now here’s where keeping business cards outside of business would count — perhaps you would want to organize a party or social some time? Also, you can retain business cards in your possession because you might have to refer the other person to somebody else in the future. Maybe you ran into a window washer and your neighbor needs his windows washed A-S-A-P. You will probably pass on the card to him so he could contact them.

But often people see business cards simply as contact information for a customer or potential customer. With a little planning you can avoid that routine and make you cards unique and more useful to customers.

There is a plenitude of different methods you can employ when encouraging customers to keep your business card handy. Generally speaking, these ideas would be geared towards adding information that the person holding the card might find interesting. You can convince others to keep your card simply by making the most out of the back part of the card — don’t leave it blank, instead add value to your card by placing information — this is especially effective for tri-folds and other peculiar configurations. One great way you can add that value to your card would be to add a calendar listing upcoming events you may be organizing. Let’s say you own a coffee house. You can promote events such as live bands, karaoke nights or comedy nights at the back of the card.

However you plan to design your card, you should always make it a point to design them in such a way that information is properly and effectively cascaded to your customers. Your card might be passed on to another person, or the recipient might be trying to reach out to you after another stressful day at work or confusing day at a trade expo. With the help of your business cards, you might achieve that one thing so many businesses aspire for — make more sales!

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